Winner of the German Design Award, the height-adjustable desk blends yacht-inspired aesthetics with advanced technology, offering a dynamic, futuristic experience and superior lifting control.
Inspired by dynamic silhouette, the design blends natural elegance with modern aesthetics, earning the Silver Award at the 2018 A’ Design Awards.
Combining yacht aesthetics with intelligent technology, this height-adjustable desk offers a dynamic, futuristic experience and precise lifting control, earning it the prestigious Good Design Award in 2024.
The inspired design blends natural elegance with modern aesthetics, winning the 2018 A’ Design Awards Silver Award for creativity.

New Collection

The Power of Passion

The Red Resistance Adjustable Office Chair embodies energy, determination, and the unstoppable force of
ambition. Designed for those who work with intensity, this comfortable office chair provides ergonomic support to keep you moving forward without limits.
Red isn’t just a color—it’s the fire that fuels your success.
Sit with passion.
Explore the collection
Explore the collection
Explore the collection

Resistance: The Power is Your Color

Color is the weapon of resistance. Each color is more than just a shade-it's a force, a concept, a reflection of your value and the fight for identity.

Blue is Peace

Represents calmness, clarity, and the need to create balance amidst the chaos.

Yellow is Consistency

Bright and steady, yellow represents persistence and reliability in the face of challenges.

Orange is Perseverance

Vibrant and energetic, orange stands for resilience and the will to keep pushing forward.

Gray is Discipline

A modern, minimalist hue that reflects focus, structure, and dedication.

Green is Initiative

Symbolizes growth, creativity, and the courage to take the first step.

Black is your Vision

Bold, sleek, and timeless, black symbolizes clarity of purpose and the ability to see beyond the present.

Red is your Passion

A fiery representation of energy, drive, and the unstoppable force of determination.

Home Office Essentials

- 38%
Resistance丨Gray Office Mesh Chair – Built for Discipline
$159.99
$259.99 $159.99
- 50%
Boss Pro Leather Ergonomic Chair: Luxury, Comfort & Productivity
$239.99
$479.99 $239.99
- 38%
Resistance丨Red Office Chair – Built for Passion
$159.99
$259.99 $159.99
- 49%
CTS200 Dual Modular Monitor Arm with Stand
$29.99 - $189.99
- 49%
CTS300 Dual Modular Monitor Arm
$29.99 - $189.99
- 38%
Resistance丨Yellow Office Chair – Built for Consistency
$159.99
$259.99 $159.99
- 51%
Boss Fabric Ergonomic Chair: Comfort, Support & Style
$189.99
$389.99 $189.99
- 49%
Boss Mesh Ergonomic Chair: Breathable Comfort & Support
$199.99
$389.99 $199.99
- 49%
CTS100 Single Modular Monitor Arm
$29.99 - $99.99
- 72%
Elite67 Ergonomic Mesh Chair - Clearance Sale (Up to 72% Off)
$89.99 - $129.99
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SO NOW YOU FEEL IT
SO NOW YOU FEEL IT
At SO NOW, we believe the world is a hot mess—and we're here to help fix it. Why? Because there’s no better time than now to make a change. Whether you’re rethinking your habits, your workspace, or how you give back, SO NOW is your partner in progress. We create furniture that’s not just functional but inspirational, empowering you to live your best life while helping others do the same. Change starts here. Change starts now.

Health Corner

How to Assemble an Office Chair: Easy Step-by-Step Guide
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Empower Your Workspace: The Ultimate Guide to Ergonomic Office Chairs for Motivation and High-Performance Work Are you looking to transform your workday and boost your productivity? An ergonomic office chair...
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In today's fast-paced work environment, maintaining focus and productivity is more important than ever. The right office chair can significantly enhance your workday by promoting calm, clarity, and focus. This...
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Ergonomic Design for Creativity An ergonomic office chair for creativity is essential for professionals who thrive on innovation and positivity. The Yellow Resistance Adjustable Office Chair, designed for joyful and...
Dr. Emily Carter 07/04/2025
Empowering Innovators: The Ultimate Guide to Ergonomic Chairs for Creativity and Productivity
The Innovator's Workspace: Why Comfort and Ergonomics Matter Innovators, creators, and forward-thinkers often spend long hours brainstorming and problem-solving. A comfortable office chair for innovators is crucial for maintaining focus...
Jeff Zen 27/03/2025
Empower Your Workspace with the Vibrant Resistance Collection: Colorful Office Chairs That Inspire
Unleash Your Power: The Concept Behind the Resistance Collection In today's fast-paced work environment, finding a chair that not only supports your physical well-being but also inspires your inner strength...
Jeff Zen 21/03/2025